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The Era of the Engineer Tour creator, 2013 Visited 13 colleges, including MIT, Cornell and NYU, to explain the creativity and problem-solving skills needed for engineering. Partnered with Hewlett-Packard and The Recording Academy for “The Era of the Engineer,” which was the Grammy’s first educational tour. Job Profile As The Marketing Arm’s chief music strategist, Young Guru will work with the agency to find ways that brands can collaborate with artists through the production and advisory arm of Era of the Engineer. He will also work on original music for campaigns and content created by The Marketing Arm. “I will be bringing strategy and creativity to both current and future client work,” said Guru. How He Got the Gig “The Marketing Arm brought me on board for an ad campaign for [AT&T],” explained Guru. this post“We clicked. Lucky for me they were expanding their music capabilities and we already had a conversation going. It just made sense.” 90-Day Plan “From client needs and analysis to internal operations, I need to first be fully immersed to have that big impact I’m aiming for,” said Guru. their website“I have always had ideas for brands to push the envelope musicallyespecially as it relates to technology.

For the original version including any supplementary images or video, visit http://www.adweek.com/news/advertising-branding/how-jay-zs-producer-engineered-new-role-himself-ad-agency-175262

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